CMPL Expo Mumbai 2026 · 4–6 May · JWCC
Theme: FORMULA X
Building the Next Generation Indian BPC Product — From the Inside Out
Your Claim Is on Pack. Can You Defend It?
About the Workshop
One wrong claim can unravel years of brand building. In BPC today, the gap between what a formula can deliver, what science can defend, and what packaging promises is where brands get into trouble — not because they intended to mislead, but because these three functions rarely speak to each other before a product goes to market.
Formula X is a 2-hour working session that exposes that gap — and gives you the tools to close it.
What Happens
The session opens with a crisis scenario — a fictional BPC brand under fire for a claim that science, formulation, and packaging never agreed on. You're placed inside that brand's war room, working alongside experts to diagnose what broke and decide what to do.
The room runs across three live expert stations:
🧪
Science
Is the claim defensible? What does the evidence actually say?
🧴
Formulation
Can the formula support the claim? What would it take to fix it?
📦
Brand & Packaging
Where did communication break down? What does the brand do now?
Then the simulation ends — and you apply the same framework to your own product or idea, with experts available for direct, honest feedback on your actual brand.
What You Leave With
A completed audit of one real claim from your brand or pipeline.
A framework you can use on every claim before it goes to print.
Direct input from two of the most respected practitioners in Indian BPC — in a room of under 50 people.
Who Should Be in This Room
If you are building a BPC brand, developing a product, deciding what goes on a pack, or planning to enter this space — this session is built for you.
A Note
The crisis scenario is built around a neuroscience-based skincare claim — one of the most contested spaces in BPC today. The scenario may be updated closer to the event to reflect the most current conversation in the industry. The framework stays the same.
Conducted By
Sarvangi Shah
Founder
Noya Beauty Works
- Launched over 131 SKUs across BPC categories
- Shaped product strategy at Nykaa and MyGlamm
- Expert in taking ambitious product ideas from concept to shelf
Focus Areas
Brand Strategy · NPD · Pack Claims
Dr. Mohit Lalwani
MD
Mascot Spincontrol Universal
- Deep expertise across skin, hair, and pet health formulation
- Built and scaled D2C and B2B formulation businesses across India
- Expert in actives, product architecture & BPC brand development
Focus Areas
Formulation Science · Biotech Actives · Regulatory Compliance
One manufacturer. One brand strategist. Both in the room with you.
Workshop Details
Duration
~2 hours
Time
12:00 – 2:00 PM
Date
4 May 2026
Venue
Jio World Convention Centre, BKC
Experts
2 Expert Facilitators
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